We want people to experience more of life's precious moments with the ones they love.

That's why we've made better heart and brain health our mission. But we're just beginning. Your generous donation will help us create a world free of heart disease and stroke - making a healthier, longer life possible for everyone.

Who's Yours?
is why.

Why do we do what we do?

 Watch our video and see.

Hear from others as they share their powerful, personal and inspirational Life is Why stories. Why not make your own Life is Why video?


Use the hashtag #lifeiswhy to share your 'why.' Your motivation for living a healthier, longer life could be seen here.

LifeisWhy Sign

Express it.

Life is Why Shop

Personalize and buy your Life is Why gear and a portion of the proceeds will benefit the research, programs and life saving initiatives of the American Heart Association and the American Stroke Association. It's a cool way to express who or what motivates you to live healthier.

Share it.

Share your Life is Why E-Card

We invite you to share your "Why" with family, friends, loved ones, and co-workers. Personalize this Life Is Why e-Card to encourage and inspire others to live healthy.